Archives For Google

Google Glass Google Glass (Photo credit: jurvetson)

How extensive and invasive will Google’s Glass strategy be?  Will it create an Omni-Web?  My crystal ball on Google’s long game strategy for future Social, Local and Mobile (SoLoMo) solutions and offerings is unlike others I have seen written.

First, it would be helpful to define what I mean by future SoLoMo solutions and offerings. My last of four posts, How SoloMo Companies May Help You and the World Interact, listed a number of companies utilizing a variety of methods to identify and track people, places, and things in the physical world in order to personalize user experiences by learning more about out the preferences, locations and habits of our daily lives. Others have called this nearing SoLoMo transformation by a number of titles:

  • M2M – Machine to Machine
  • M2M2M – Machine to Machine to Man
  • The Internet of Things
  • Smart Services
  • The Contextual Web
  • The Sentient World
  • The Ambient Web

I provided several use cases showing how preference, presence and habit data can in turn be used / monetized by automating actions for us in our environment, and better personalizing content and advertising.

The various methods and technology being pursued by today’s enabling companies were highlighted in this “Hotel California” series of posts. Among these were:

Optical Recognition (Facial and Object), Hidden Cameras and Microphones, Gaze Tracking, Gesture Recognition, GPS and A-GPS, NFC, Bluetooth, Audio Frequency ID, Check-ins using QR codes, AR, Patches adhered to the skin, Opt-In Requests for Information protected by ToS, Platform Marketing, Tagging and Sharing of Photos, Business Intelligence and Data Mining.

Of these company categories, use cases, methods and applied technology, my take from publicly available information is that Google appears to be following the superior method of optical recognition.  With optical recognition, you need only one point of reference to capture the data presently missing; an always-on camera that scans the environment around a user.

As I see it, there are 2 fundamental enabling elements for Google to succeed as described in the excerpt I have appended below. These are:

1)   The Google Glass Project

2)   Software enablement through patented facial and object recognition, and augmented reality linked to profiles and databases.

Here is an excerpt from my last post as to how I see Google competing in the future, but first watch Google’s video on Google Glass.  Key points on how I think Google will compete are not mentioned in the video.  These key points are inferred from recent acquisitions, regulatory inquiries, patents and trademarks, and those of major competitors.

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Minority Report Minority Report (Photo credit: Henry.)

This is the fourth and final post on how the Hotel California Scenario for future social, local and mobile media, apps, platforms, devices, and solutions (SoLoMo) is being created. In the Hotel California scenario, the User is the Interface, The World is the Computer, and the Situation is the Network. This post’s short list of companies exemplifies the offerings that will transform our interactivity with the world around and disrupt just about every vertical market in the process.

When I started this four part blog series last year, I referred to the user’s point of view when contending that 2013 will be a pivotal year for a new degree of Social, Mobile, and Local (SoLoMo) solutions to be embedded in our daily personal and professional lives. Others have called this future transformation by a number of titles:

  • M2M – Machine to Machine
  • M2M2M – Machine to Machine to Man
  • The Internet of Things
  • Smart Services
  • The Contextual Web
  • The Sentient World
  • The Ambient Web

Referring to the Hotel California use case helps to avoid getting caught up in splitting semantic and technical hairs. Whatever moniker you prefer, 2013 will be the year businesses in just about every vertical market begin to be disrupted by a new form of SoLoMo, changing the way we do a lot in our daily lives.

SoLoMo Practical Use Case Examples

How will it all work? New sensors and devices in the world around you are about to identify entities, record events, send the corresponding data through any number of wireless networks (depending on the situation) to an application that will either generate another event or produce meaningful information sent to user(s) based on pre-learned and/or pre-set preferences.  Here are some examples:

  • Your favorite ladies apparel store app recognizes you approaching via a number of possible methods and sends your smartphone a route through the store that you could follow to see this year’s new spring fabrics and patterns matching your online social browsing, likes and wants.  Expect coupons, credits and gamification to intensify and influence your shopping experience.
  • Your glucose levels are monitored in near real time by a device adhered onto your stomach and results sent to your smartphone and then your doctor.
  • Your client is unexpectedly arriving in town with nothing to do tonight and an app on your smartphone pulls up a certain seafood restaurant for reservation and ticket availability for the ballgame, given his preferences.
  • A parking app knows the class you go to every Monday night and routes you to an open parking spot via mobile as you near your destination.
  • The thermostat in your house rises to a comfortable 70 degrees from an energy saving 55 when your car gets within 2 miles of home.
  • A smart container might message that the last gallon of milk is about to expire or be depleted, and that information could either update your shopping list or be sent directly to your grocer for fulfillment based on a pre-set contract.  Smart containers might be your fridge or a product itself.
  • Your insurer messages you that your bathroom scale, or the fitness monitor in your shoe or bike verifies that you qualify for a health insurance discount.
  • An airplane mechanic uses Google Glasses to pull up a schematic of the engine he is working on with an app that recognizes the image, and augmented reality allows him to find parts in house, order needed parts, view critical path for estimated repair time, calculate and send a time and materials proposal/bill, and show him a short video of the repair process.

We are now moving from the experimental stage to the commercialization stage of these and many other examples. The reader should not think of these as just consumer apps either. In each case, there are implications to the way product / service providers, governments and other organizations operate and/or market. There will be a wave of pure play B2B opportunities as well. As incredible as it sounds today, the real growth in hardware and related services will not be focused solely on Smartphones and Tablets, as there will be billions of new “devices” in the environment that will need to be designed, built, sold, connected/paired and managed. By way of example, I have listed a few companies that will enable some of the changes in my series of posts below. Think about what they are doing, how they plan to do it, and imagine how the integrated elements will create a new future.

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