By now you have heard story after story about the brother bombers who terrorized Boston, the victims, and the heroes whether in blue or white uniforms, or in government, or just in jeans or running shoes. There is a central story no one in the media or in government seems to have considered. It’s a story about overlooked victims, a persistent spirit, history and multiple ironies.Continue Reading...
The overwhelming similarity of Lehane’s opinions Sunday 4/21 (linked above) to my first Who-ville post 5 days earlier reinforces the fact that we are all “pod people” in Boston, and that changing or affecting us through acts of violence is simply implausible. DONATE to victims at onefundboston.org
Times like these call for some introspection and some explanation. I was born in Boston, and I can see the hospital I was born in when I go out my front door. I look for it when I leave because it centers me. Boston is more than my hometown, I’m part of it and it owns me. A friend came to visit from Texas and the more people he met the more surprised he got until finally he declared us all “pod people”. I guess you can say in some ways Bostonians are all part of the same organism. Who we are is not always apparent to the outsider.
Boston is known for long, frigid winters that will bite your face off every chance they get. That weather keeps a lot of people from moving here, or staying here for long. That’s fine by Bostonians. We are gluttons for punishment, and we can take it. When we get a nice stretch of weather, we’re always quick to let our neighbor know we don’t expect it to last and that we are prepared for it to turn. We had an 86 year run of disappointments with the Red Sox, and there was always next year. When my knees were younger, I’d always run during the hottest part of the day, just because. We are opinionated, and we won’t let the facts get in the way of our opinions. We don’t candy coat it, we let you know. If we can be sarcastic, that’s even better. There’s a lot you can say with a joke to hit home in a way you can’t if you say it seriously. So our friends understand us, and our acquaintances are learning. Out of staters usually just misunderstand us. That’s probably the case with yesterday’s bombings on Boylston Street.
Patriots Day is a celebration of the founding Fathers’ triumph over insurmountable odds. Who would even dare challenge the great British empire, much less take arms against it? The answer had to be Bostonians. Many people don’t know that the Boston Massacre was started by kids throwing snowballs at British guards. That’s fighting arrogance with arrogance, and that’s Boston. The NY Yankees areContinue Reading...
If you read my February 1st POV post “How SoLoMo Companies May Enable You and The World to Interact” you will note the obvious similarities to this recent March 19th Roger McNamee (Elevation Partners) interview on the true potential value sought by Google through its Glass offering:
BLOOMBERG TV INTERVIEW March 19th, 2013
(For some reason I cannot embed this video player, so I had to use the link)
Read my entire 4 part series on the Hotel California scenario for more information and POV about emerging companies, offerings and privacy issues surrounding the “Internet of Things”.
Branding: Dell Commercial Promotes IQ Development (Inspiration Quotient)
On December 3rd of last year, I published a post proposing that we all have an Inspiration Quotient (IQ to the nth power). Innovation maps do not normally mention inspiration because of its perceived ethereal nature – how do you “get inspiration” when you need it? The POV posited that we all possess the ability to develop our inspiration quotient by practicing the Arts and sharing our works. Why is this important? Breakthrough Innovation is not possible without Inspiration.
Dell‘s very recent Young & Rubicam Group commercial seen in the video below, very artfully encapsulates one passage from that post, excerpted below the video. Dell has long associated its brand with the term inspiration, and I find the “Meet Thomas: Creator of an Alternate Universe” commercial very appropriate for that purpose, engaging, and timely in a seasonal sense with Easter nearing. The imagery used is beyond what is normally seen in a commercial, and my guess is that the creators were equally inspired by JK Rowling’s personal experience, as I mentioned in my post, as well as her Harry Potter books. The fact that they spotlight a non-descript District Manager named Thomas, who could be anyone, furthers the proposal I make in my post that we all have inspiration within us, and practicing the Arts will help us access it.
EXCERPT from 12/3/2013 EdRodPOV Post :
Ringo’s latest tweet on August 29, 2012 stated,
“I never studied anything, really. I didn’t study the drums. I joined bands and made all the mistakes onstage.” – @RingoStarrMusic
… Take it from Ringo, you don’t need to be good at art, you just need to try, enjoy the trying and put it out there. Think of producing your art in terms of introducing the minimal viable product as described by Eric Ries and Steve Blank. Make it a priority to keep sending it out there, along with healthy eating, exercise, etc.
Some people will never break through the inspiration wall. Life has not dealt them either the capacity to sit still and think about nothing (as in meditation), or the freedom from life’s extreme stresses for a walk, even for a few minutes a day, as required to exercise the inspiration muscle. These are the people that should think most about practicing some form(s) of art and forcefully adapting it into their week because they should not completely ignore their humanity. (Any wonder why they call art ‘The Humanities’?) For instance, if you sit on the bus or subway everyday, bring a sketchpad or tablet and start drawing – it’s that easy. Relax, you don’t have to be good, you don’t have to be efficient, effective, or produce results. It’s in the doing that you allow the inspiration to take over. This is arguably more important to your jobs than those dozens of daily news emails that will be forgotten tomorrow. It will refresh your morning work re-entry by reducing stress and open the window to inspiration. If you can give away the sketches, make a friend and do so right there, when you reach the station every day. Frame them, sell them, or post them to a blog. You need the reward of sharing to motivate you to make a habit out of something that can be thought of by many as a time waster.
Soundcloud posts testimonials from its artists on its Soundcloud tour page. There you’ll see comments like “responses to my work have been so encouraging I honestly believe it has directly impacted my productivity.” Sharing produces a self-reinforcing link. You take showers, right? Sing in the shower every day, and sing it loud. Critics will come, and others will appreciate at least the effort, and that’s life. One day when you get off that train and get to your desk, you’ll capture a eureka moment that your colleagues will regard as genius. You can’t have genius without inspiration. Someone like JK Rowling, author of the Harry Potter series, was able to use her stress as a motivator. She used art as an escape from the stress of being a single Mom and allowed it to drive her into a deep part of her mind, harvesting a brilliant talent. She practiced her art on the train every day for years, and allowed the inspiration to flow. She’s worth a billion dollars now. How big is your company? What’s your net worth?
End of EXCERPT -
I encourage anyone who is thinking about innovation, to read the entire POV post to understand the links between practicing and sharing the Arts, developing Inspiration, and achieving Breakthrough Innovation.
Branding: Dodge Dart New Rules Campaign Mainstreams Strategic Shifts
Dodge’s “New Rules” marketing campaign manifests the shift from strategic planning committees and waterfall product development to the “Ready-Fire-Aim-Repeat” agile product development that was the topic of my last full post :
The Dodge Dart introduction is clearly aimed at a 20-something target market segment who are expecting empowerment to make product decisions on the fly, trade off a high tolerance for failure for iterative speed to market, and fit a budget of under $16 thousand. In addition to the New Rules for how to build a car, there is a follow-on New Rules commercial for how to buy a car where a gift registry is created and the buyer’s friends and family can donate parts of the car – essentially crowd funding the car. Given the complexity and risks of designing and manufacturing a new car, the fact that a major automobile manufacturer has mainstreamed these new approaches in its marketing is in itself a telling illustration of the pervasiveness of the high-level shift from planning to doing.
Regardless of the success of this product introduction, or to what extent these product development methods were actually implemented in the design and manufacture of the car (I have not researched it), it is also telling that established industry is in some way placing newer, nimble competition on notice that they are reacting to a growing threat of disruption being felt in many vertical markets. It would be interesting to learn to what extent the halo effect of this type of product branding might help Dodge recruit more like-minded employees this year. Here’s the first commercial:
- Advocates push SEC to propose crowd funding rules (banklesstimes.com)
- Socially-Conscious Crowd Funding Sites – Crowdrise Allows Users to Donate Funds For Those in Need (TrendHunter.com) (trendhunter.com)
- Star Citizen tops $8 million in crowd-funding (massively.joystiq.com)
- Sequoia Makes It Official, Filing for “Scout Seed” Fund (pehub.com)
- Seed Funding Overload To Leave 1,000 ‘Orphaned’ Startups (forbes.com)
Everyone has a plan, until they get punched in the face – Mike Tyson
One of the tweets I received in January declared 2013 is “The Year of Doing”. I am just coming around to fully appreciating what that means. We are in the midst of a trend of epic proportions toward execution over deliberation. This shift is very evident in strategic planning, project development, and capital investment. As someone who has presided over many strategic planning processes, I am not sure I completely buy into this, but the trend is unmistakeable.
Traditionally, you could think of management as the planners, the doers, and the counters. The lines have blurred over time, but the planners’ specialty was targeting the hogs, while we all know the doers brought in the bacon. Until the recent past, in order for a venture capitalist or corporate leader to invest in an initiative, you had to build a pretty bulletproof, strategic business case. It was expected that you would have done significant expansive research, pushed all of that data through a number of trusted strategic frameworks, come up with a shortlist of alternatives, and used logic and communication skills to prove the optimal business case to achieve corporate goals. That understates a managed strategic planning effort that took months to create, enlisted diverse opinions, and required more months to diligence and gain approvals prior to any implementation.
Little to none of that strategic planning process appears to matter anymore. As the eminent thought leaders at the failed WebVan would attest*, regardless of your strategic planning proficiency, only hindsight is 20-20.Continue Reading...
The Computerworld article by Darlene Storm (link above) is worthwhile reading. The article profiles the Spring 2013 introduction of RFID bracelets for visitors to Disney’s theme parks, under their “MagicBand” branding. I have never visited Disney, but have read they also fingerprint visitors, so are not averse to using biometrics to identify their patrons. In a sense, using ID bracelets to track your activity, enable purchasing, provide hotel room access, shuttle you through lines, and build up valuable preference marketing databases is less intrusive than biometrics. There are a number of services tied into these identifying bracelets, including social friending, and of course the consumer’s information is stored in the back end, not the bracelet. So this SoLoMo experience qualifies for the 2013 Hotel California scenario I outlined in a post late last year. It is equally interesting to read the reader reactions in the comments on other blog posts on this topic. The most popular comments in terms of likes are skewed to privacy concerns and negative reactions to Disney’s marketing machine. Of course, one cannot ascribe any statistical validity to those who feel so strongly about issues as to comment on blog posts since those who see nothing wrong with it may not feel a need to post.
For full disclosure, I was instrumental in introducing a people tracking solution using a bracelet/watch like device for LoJack SafetyNet. However, this tracking is only done if a person with a pre-diagnosed risk of wandering due to something like Autism or Alzheimers is lost. It’s a great solution that has provided peace of mind to caregivers, helped rescue many people and helped optimize public safety resources. If you have a loved one in that situation, I highly recommend you visit their site.
I think Disney’s bracelets must use a combination of NFC for purchases and ticketing authentication, possibly pairing low energy bluetooth or other rfid with nearby sensors for tracking throughout the park. I assume Cinderella will have an earpiece telling her who you are and if its your birthday, etc., but am unsure if a human is needed on the other end to communicate that info or if it will be computer generated speech from a database. I am wondering how they minimize the lag time between identifying a visitor either approaching a character like Cinderella or shaking the character’s hand to informing her about the patron so it all seems natural and “magical”. Using a method like Google Glass combined with facial recognition would not work in this case because it would detract from the dramatic experience of seeing your favorite personalities in character. It’s one thing seeing Sergey Brin wearing Glass, but it would be another to see Cinderella wearing it – at least for now. I guess Pluto could have the glasses within the costume head, but security details might be a more appropriate use.
While this wireless identification bracelet system is being introduced in a controlled park environment, the obvious next question becomes, “To what extend will something like this be rolled out using your handset / watch / glasses / other wearable device to your local mall or Rodeo Drive / 5th Avenue type shopping area in the future?” What about using it in ballparks, football stadiums and concerts? These venues can follow Disney’s lead byContinue Reading...
How extensive and invasive will Google’s Glass strategy be? Will it create an Omni-Web? My crystal ball on Google’s long game strategy for future Social, Local and Mobile (SoLoMo) solutions and offerings is unlike others I have seen written.
First, it would be helpful to define what I mean by future SoLoMo solutions and offerings. My last of four posts, How SoloMo Companies May Help You and the World Interact, listed a number of companies utilizing a variety of methods to identify and track people, places, and things in the physical world in order to personalize user experiences by learning more about out the preferences, locations and habits of our daily lives. Others have called this nearing SoLoMo transformation by a number of titles:
- M2M – Machine to Machine
- M2M2M – Machine to Machine to Man
- The Internet of Things
- Smart Services
- The Contextual Web
- The Sentient World
- The Ambient Web
I provided several use cases showing how preference, presence and habit data can in turn be used / monetized by automating actions for us in our environment, and better personalizing content and advertising.
The various methods and technology being pursued by today’s enabling companies were highlighted in this “Hotel California” series of posts. Among these were:
Optical Recognition (Facial and Object), Hidden Cameras and Microphones, Gaze Tracking, Gesture Recognition, GPS and A-GPS, NFC, Bluetooth, Audio Frequency ID, Check-ins using QR codes, AR, Patches adhered to the skin, Opt-In Requests for Information protected by ToS, Platform Marketing, Tagging and Sharing of Photos, Business Intelligence and Data Mining.
Of these company categories, use cases, methods and applied technology, my take from publicly available information is that Google appears to be following the superior method of optical recognition. With optical recognition, you need only one point of reference to capture the data presently missing; an always-on camera that scans the environment around a user.
As I see it, there are 2 fundamental enabling elements for Google to succeed as described in the excerpt I have appended below. These are:
1) The Google Glass Project
2) Software enablement through patented facial and object recognition, and augmented reality linked to profiles and databases.
Here is an excerpt from my last post as to how I see Google competing in the future, but first watch Google’s video on Google Glass. Key points on how I think Google will compete are not mentioned in the video. These key points are inferred from recent acquisitions, regulatory inquiries, patents and trademarks, and those of major competitors.Continue Reading...